Taqueria El Camino

A restaurant concept inspired by 60s music and the laidback California way of life, Taqueria El Camino provided a fun, grab-and-go quick stop for a new multi-tenant food destination in one of Oklahoma City’s suburbs.

Involvement

Research + Meetings
Collaborative Decision-Making
Brand Mark

Brand Contribution

My greatest personal contribution to this project was the taco wave icon, seen above. The goal was to create a brand asset inspired by the unique coastal flavors and to create a recognizable icon for the brand. The taco wave icon was so popular with the client, they added more seafood options to the menu before opening day.