Fly Me Away Winter Campaign

COOP Ale Works, Robot House’s long-standing client, reached out seeking a unique campaign to inform faithful customers their summer seasonal Fly Me Away IPA would be changing to a winter seasonal. With social media as one of the key deliverables for this photoshoot, it was important to create something memorable and fun. Hand-painted skis, careful placement of fake snow, and unique lighting all came together to create a dynamic scene and whimsical personification for this product.

Involvement

Creative Concepting
Art Direction for Photography
Photo Adjustments + Editing